ISRAYA is a traditional outfits brand our mission is to offer opportunity where there is none; to be at the fore front of trends, connect the Moroccan woman with her roots and assemble the different fabrics to build pride.
Satisfied customers worldwide and growing
Once upon a time…
It all started over 10 years ago. Our father had a classic haberdashery business. A few years later, he decided to specialize in oriental haberdashery. He brings back from Morocco all the raw materials necessary for the making of traditional dresses, such as the “sfifa”. He was then the first on the Belgian market to offer this type of traditional sewing thread.
Our father quickly involved us in the work. We sold his products with him, we became familiar with the trade and the trade.
2015: Birth of ISRAYA
We wanted to bring together all the elements to represent the Maghrebian style in a single store. This is how the ISRAYA store was born.
ISRAYA being fusion of the first names of our respective first children: Aya and Isra.
These two little princesses motivated and inspired us even more in our project. Today, we see our brand as this baby project that is constantly evolving like our daughters growing up day after day in front of our eyes.
2020: The online store
We receive a lot of messages daily from women wanting to order online.
After several months of work, we are delighted to be able to offer you our first webshop. The opportunity to have our creations delivered to you through the ISRAYA online platform .
ISRAYA was present in only 1 store yesterday, Today present and in force on 3 physical and online stores, always in the spirit of development to be closer and closer to you
Regional offices around the world
Our brand ISRAYA is more than a traditional outfit brand, it is your link with your origins
We do what we love and are connected to things stronger and
bigger than us.
We strive to provide exceptional customer service through trendy, fashionable, quality products and efficient services that add value to customers and our brand
Our dresses are at the forefront of trends and we offer our customers traditional collections while putting a magical and modern touch that gives our outfits a real aspect of authenticity.
We make our brand available and enjoyable for all expatriate women. This may include potential clients who aren’t of Moroccan origin but who are interested in Moroccan heritage.
We think in a fun, excited, and young way. Bright and warm colors fit perfectly into our brand.
Our customers love, trust and respect our brand. ; they feel a kind of personal connection with ISRAYA
Stop by our stores to learn the stories behind our products, get a personal styling session, or shop the latest in person.
