Once upon a time…
It all started over 10 years ago. Our father had a classic haberdashery business. A few years later, he decided to specialize in oriental haberdashery. He brings back from Morocco all the raw materials necessary for the making of traditional dresses, such as the “sfifa”. He was then the first on the Belgian market to offer this type of traditional sewing thread.
Our father quickly involved us in the work. We sold his products with him, we became familiar with the trade and the trade.
2015: Birth of ISRAYA
We wanted to bring together all the elements to represent the Maghrebian style in a single store. This is how the ISRAYA store was born.
ISRAYA being fusion of the first names of our respective first children: Aya and Isra.
These two little princesses motivated and inspired us even more in our project. Today, we see our brand as this baby project that is constantly evolving like our daughters growing up day after day in front of our eyes.