About Israya

About ISRAYA

Setting industry standards

ISRAYA is a brand of traditional outfits. Our mission is to offer an opportunity where there is none, to be at the forefront of trends, to connect the Moroccan woman with her roots and to assemble the different fabrics to build pride.

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Customers

Des clients satisfaits dans le monde entier et en pleine croissance

East. 2005

Our history

once upon a time…

It all started over 10 years ago. Our father had a traditional haberdashery business. A few years later, he decided to specialize in oriental haberdashery. He brings back from Morocco all the raw materials needed to make traditional dresses, such as the “sfifa”. He was then the first on the Belgian market to offer this type of traditional sewing thread.
Our father quickly involved us in the work. We sold his products with him, we familiarized ourselves with the profession and the trade.

2015: Birth of ISRAYA

We wanted to bring together all the elements to represent the North African style in a single store. This is how the ISRAYA shop was born.
ISRAYA being a fusion of the first names of our respective first children: Aya and Isra.
These two little princesses motivated and inspired us even more in our project. Today, we see our brand as this baby project brought to constantly evolve like our daughters who grow up day after day before our eyes.

2020: The online store

We receive a lot of messages daily from women wanting to order online.
After several months of work, we are delighted to be able to offer you our first webshop. The opportunity to have our creations delivered to you through the ISRAYA online platform.
Now, I let you discover our wide range of choices in the online store section.

Our future

rapid growth

ISRAYA was present in only 1 store yesterday, Today present and in force on 3 physical and online stores, always in the spirit of development to be closer and closer to you

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Offices

Regional offices around the world

Fundamental values

Our ISRAYA brand is more than a traditional clothing brand, it is your link to your origins.

Inspiration

Inspiration

We do what we love and are connected to things stronger and bigger than ourselves.

Satisfaction

Satisfaction

We strive to provide exceptional customer service through quality, fashionable products and efficient services that add value to customers and our brand.

Renewal

Renewal

Our dresses are at the forefront of trends and we offer our customers traditional collections while adding a magical and modern touch that gives our outfits a real aspect of authenticity.

Accessible

Accessible

We make our brand available and enjoyable for all expatriate women. This may include potential clients who are not of Moroccan descent but are interested in Moroccan heritage.

Youthful

Youthful

We think in a fun, enthusiastic and youthful way. The bright and warm colors fit perfectly with our brand.

Admired

Admired

Our customers love, trust and respect our brand; they feel a kind of personal connection with ISRAYA.

Shops

Our Shops

Stop by our stores to learn about our product stories, get a personal styling session or shop the latest in person.