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ISRAYA is a brand of traditional outfits. Our mission is to offer an opportunity where there is none, to be at the forefront of trends, to connect the Moroccan woman with her roots and to assemble the different fabrics to build pride.
Des clients satisfaits dans le monde entier et en pleine croissance
once upon a time…
It all started over 10 years ago. Our father had a traditional haberdashery business. A few years later, he decided to specialize in oriental haberdashery. He brings back from Morocco all the raw materials needed to make traditional dresses, such as the “sfifa”. He was then the first on the Belgian market to offer this type of traditional sewing thread.
Our father quickly involved us in the work. We sold his products with him, we familiarized ourselves with the profession and the trade.
2015: Birth of ISRAYA
We created ISRAYA with the ambition of gathering all the elements necessary to represent the Moroccan style in a single online store. The name ISRAYA is a combination of the names of our first children, Aya and Isra, who were a source of inspiration for us when we created our brand. We see our brand as an ever-evolving project, just like our girls who grow up before our eyes every day.
2020: The online store
We receive a lot of messages daily from women wanting to order online.
After several months of work, we are delighted to be able to offer you our first webshop. The opportunity to have our creations delivered to you through the ISRAYA online platform.
Now, I let you discover our wide range of choices in the online store section.
ISRAYA was present in only 1 store yesterday, Today present and in force on 3 physical and online stores, always in the spirit of development to be closer and closer to you
Regional offices around the world
Our ISRAYA brand is more than a traditional clothing brand, it is your link to your origins.
We do what we love and are connected to things stronger and bigger than ourselves.
We strive to provide exceptional customer service through quality, fashionable products and efficient services that add value to customers and our brand.
Our dresses are at the forefront of trends and we offer our customers traditional collections while adding a magical and modern touch that gives our outfits a real aspect of authenticity.
We make our brand available and enjoyable for all expatriate women. This may include potential clients who are not of Moroccan descent but are interested in Moroccan heritage.
We think in a fun, enthusiastic and youthful way. The bright and warm colors fit perfectly with our brand.
Our customers love, trust and respect our brand; they feel a kind of personal connection with ISRAYA.
Stop by our stores to learn about our product stories, get a personal styling session or shop the latest in person.
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