once upon a time…
It all started over 10 years ago. Our father had a traditional haberdashery business. A few years later, he decided to specialize in oriental haberdashery. He brings back from Morocco all the raw materials needed to make traditional dresses, such as the “sfifa”. He was then the first on the Belgian market to offer this type of traditional sewing thread.
Our father quickly involved us in the work. We sold his products with him, we familiarized ourselves with the profession and the trade.
2015: Birth of ISRAYA
We created ISRAYA with the ambition of gathering all the elements necessary to represent the Moroccan style in a single online store. The name ISRAYA is a combination of the names of our first children, Aya and Isra, who were a source of inspiration for us when we created our brand. We see our brand as an ever-evolving project, just like our girls who grow up before our eyes every day.