once upon a time…
It all started over 10 years ago. Our father had a traditional haberdashery business. A few years later, he decided to specialize in oriental haberdashery. He brings back from Morocco all the raw materials needed to make traditional dresses, such as the “sfifa”. He was then the first on the Belgian market to offer this type of traditional sewing thread.
Our father quickly involved us in the work. We sold his products with him, we familiarized ourselves with the profession and the trade.
2015: Birth of ISRAYA
We wanted to bring together all the elements to represent the North African style in a single store. This is how the ISRAYA shop was born.
ISRAYA being a fusion of the first names of our respective first children: Aya and Isra.
These two little princesses motivated and inspired us even more in our project. Today, we see our brand as this baby project brought to constantly evolve like our daughters who grow up day after day before our eyes.